Mobile Apps : why users uninstall apps ?

In mature markets, smartphones are now saturated with Apps and getting user to download new Apps has become increasingly difficult. Users have become more critical of Apps that do not meet perfectly their expectations and tend to uninstall more Apps, more quickly.

For years, publishers’ focus was on the distribution and promotions of their apps, in other words, how to get users to see your app and download it. Now that most functional needs are now covered by thousands of Apps (photos, emails, message, contacts, social network), the biggest efforts should be put on increasing users loyalty.

Before your start developing a new App, you should examine more closely the reasons why users will want to keep your App on their device.

A successful App should be innovative…

To identity success factors, Open Group and EBG conducted a survey with 1000 App users and 637 App professionals.

According to Stephane Hugon, founder of  Eranos and PhD in sociology, “what is a good App? It is an App whose value is quickly perceived by users and that requires a minimum amount of training to be used correctly”.

So what exactly disqualifies an App from the “Successful App” category?

For users, by far, the first reason is slow performance (73.7%), followed by an intrusiveness (65.8%) and then, logically, a lack of interest (61%).

Why users uninstall mobiles apps

Whereas for publishers, who develop Apps themselves or use mobile app development companies, slowness is not perceived as a decisive criteria. Only 31.7% of professionals believe slow performance could lead their users to uninstall their apps. From there, we understand that from a user point-of-view, the way content is served to them is just as important as what content is served.

Users and professionals disagree about what makes a “bad” mobile app but maybe can they agreed on what makes a “good” app. (ie. A successful app).

For users, attributes of a good app are innovation, unique functionalities and consistency with the brand perceived image.

What is a Good App according to Users

 

Professionals agree on these 3 criteria, but in a different order. To them, offering a unique functionality comes first, followed by a seamless integration in the company branding and innovation.

What makes a good mobile app according to App publishers

Other factors such as design (UX) and usability are also underestimated by professionals.

Indeed, an attractive design and an ease of use are respectively mentioned as key factors by 33% and 25% of users. Professionals, on the other hand, deems these aspects much less essential (16% and 4%).

Professionals can learn a few things from these results:

  • Put more effort into the pre-development phase. Ie. The brainstorming, concept creation phase. What problem does it solve? How easy is it for user to understand how the app works? Not only should they motivate users to install an app but also to keep it on their device.
  • Optimize the performance of the app. Ie. Speed, battery consumption, etc. If an app drains the battery or slows down the device, users will end up uninstalling it.
  • Submit your design to potential users of the app before you start developing. A/B testing or usability panels are very common in the web development world. Many tools are available to test a design in the early phases of conception or development but they are still largely (wrongfully) ignored in the mobile app development world.

More than ever, professionals need to listen to what their users are saying. Almost 10 years after the first mobile apps appeared, what is important to users is still largely misunderstood by App publishers. Unfortunately, professionals spend most of the budget on the development/coding part and underestimate the conception phase. Unlike many small start-ups which use the feedback of the market to make their app evolve before they start promoting it, larger brands cannot afford playing this live trial/error strategy.   By focusing on the keys factors mentioned in this study, professionals will largely increase their chance to enter the “successful app” category and keep their apps remained installed on their customers’ devices.

Location based mobile marketing to improve in-store shopping

 

As retailers prepare for the back-to-school shopping season  on mobile, what buyers are searching for from an in-store shopping experience may not be precisely what they get.

According to a Rubicon Project survey comprising 1,500 interviews of parents, the back-to-school shopping season tends to start earlier every year. This year, many parents started shopping right at the beginning of Summer break.

mobile app shopping in-store

Most of the parents (60%) will do some shopping from a smartphone, of which (73%) are first time mobile shoppers.

The majority (68%) of parents are loaded with  retailer’s mobile apps, with Amazon being, once again, at the top:

  • 47% – Amazon
  • 33% – Walmart
  • 26% – Target
  • 19% – Ebay
  • 15% – Kohls
  • 12% – Macy’s
  • 11% JCPenney

 

67% of the respondents are using the retailer’s mobile app while shopping in the store but many of them are facing technological difficulties according to a recent study by RichReleva.

That’s exactly where location targeted message come in.

 

While in a store, fewer than 40% of the shoppers consider the custom messages they receive from the store as being an incentive to buy. On the other end, messages about  viewed product, sent after shoppers leave the store are considered positively by 79% of the respondents.

 

Location-based marketing message isn’t new and that precisely why retailer should focus on the quality of their messages to avoid degrading the shopping experience.

 

Unfortunately, there is no global solution as to when I the right time and what is the right content. It largely depends on the type of products, the type of store, the demographics of the audience, the time of the day…

 

There are also many reasons why a customer would get close to a store without intending to shop (going to work, shopping for another type of product).  In this case, messages can become counter productive as customers perceive the sender as an annoyance.

 

“Each area has its own shopping area,” Michael Hayes, UberMedia’s CMO, let me know yesterday.

The organization just launched a new mobile location platform that provide more efficient marketing tools to retailer looking to reach their customer during the in-store shopping experience.

 

“Shopping situations are unique by area,” Hayes said. “We understand that if you’re visiting several car dealer in a short in the same week, you may be shopping for a car and we are able to push the right message.”  The digital tag area then automatically adjusts for time of day and location-specific behavior, which is different for each location.

Those shopping areas are heavily documented with years of accumulated behavioral information, Hayes said, implying that if customers originate from three miles away, promotions won’t be served four miles away.

And it’s working.

For back-to-school shopping, half (47%) of the parents have taped on an Ad served through a mobile App in the preceding week, as indicated by the Rubicon Project study.

Mobile web or Mobile App ?

Mobile web  or Mobile App ?

 

For many years, companies had to make a choice mostly based on technical limitations. Indeed, easy access to hardware-dependent features of the device was the main advantage of mobile Apps. With the plethora of development and bootstrapping kits that flourished in the past 2 year, the choice is essentially a marketing choice. This is, how to reach a maximum number of users and offer a consistent experience while reducing the acquisition cost and increasing the average revenue.

The isolation factor appears to be the lastest concerns of the major publishing companies. Read more: http://adexchanger.com/mobile/mwc-2016-future-apps-mobile-web-future-mobile-web-apps/

 

Catalog iPad App : Rodan + Fields chooses Prestimedia again

Rodan + Fields Catalog iPad App

For the 2015  version of the Digimag, Rodan + Fields chooses Prestimedia Inc. to update their catalog iPad App .

Since 2013, Rodan + Fields has chosen Prestimedia to create their catalog iPad App.  Used as a tool by R+F sales force, the Digimag objectives are to offer an up-to-date, inspiring and practical source of information.  In addition to the Appstore, the Digimag is also available on computers and mobile devices through an advanced HTML5 version including the most effective features available for this type of App.

With this new version of the Rodan + Fields’ Digimag catalog, Prestimedia has shown a great levelof expertise in high-end animations, embedded videos and integrated wish list module for  this catalog iPad App.

Considering the quality and competitive pricing of Prestimedia’s mobile Apps solutions, Rodan + Fields is very likely to choose them again for the update of the digital publications of their iPad App and other digital catalog project.

Beyond their partnership for App development services, Rodan + Fiels is working with Prestimedia on numerous other project for B2B and B2C audiences.

Right from the beginning of their collboration; Prestimedia understood R+F needs for effective inbound and outbound marketing tools without comprosing on the level of quality and the hi-end position of the brand. Like with every clients, Prestimedia made sure to convey the essence of the brand in all their deliverable and worked closely with R+F graphical department.

 

 

 

Responsive solutions: MGallery, the collection of unique hotels of ACCOR Group

Responsive solutions: MGallery, the collection of unique hotels of ACCOR Group

Responsive solutions: MGallery, the collection of unique hotels of ACCOR Group

Responsive solutions implemented by Prestimedia for M Gallery

Naturally, MGallery choses Prestimedia as an expert in mobile app solutions forf high-end brand image. Prestimedia offers responsive solutions for computer, tablets and smartphones users without compromising on the user experience.

MGallery, the Collection of memorable hotels by Accor. Through its architecture, design, services, each hotel giftedly stages its personality and unique story … However, without exception, they invite the traveller, in search of originality, to experience unforgettable moments, immersed in emotion, and all draw their inspiration from one of the three atmospheres specific to the Collection. Some of them, powered by their “Heritage”, highlight their past filled with history … Others offer their guests a relaxing retreat at the seaside, at the countryside, in the mountains or even in the heart of a metropolis …These are the “Serenity” hotels. And last, but not least, others reflect an aesthetic universe, a design, a style, the “Signature” of a well-known figure having contributed to their building or design.

 

 

Découvrez les solutions responsive de Prestimedia

Learn more about Prestimedia responsible solutions

Brochure mobile App: Region Pays de la Loire uses Prestimedia services

Stay in touch with the latest news about Pays de la Loire with their latest Brochure mobile app.

The Brochure mobile app contains with videos and photos slideshows accessible to tablet and smartphone users.

Quick Note about “Pays de la Loire”: Pays de la Loire is a French region located in the central west part of the country.  In their goal to promote tourism and attract investor, this institutional client chose Prestimedia mobile App development services to provide an information-rich, yet pleasurable, experience to their audience of individuals and businesses.

 

 

Mobile App solutions – Bouygues SA chooses Prestimedia

Mobile App solutions – Bouygues SA chooses Prestimedia for their tablet App

Operating in over 80 countries, Bouygues is a French industrial group with various lines of business in the field of civil engineering (Bouygues Construction, Bouygues Immobilier, Colas), telecommunications (Bouygues Telecom), and the media (TF1).

It is also the main shareholder of Alstom.

Bouygues relies on its annual institutional publication L’abrégé to present the Group’s multimedia business card: key indicators, major operations, main results of the previous year, etc. Videos and photo albums of the year facilitate learning more about the areas of expertise and corporate actions in images.

The guide to the major establishments of Bouygues Groupe worldwide provides access to the coordinates of the main group companies at international level and, by geographical area, to the major references of its Civil Engineering Division branches. 
This tablet app targets everyone and, in particular, customers, investors, shareholders, talented young people, journalists and partners of the Group Bouygues, which are its best ambassadors worldwide.

Mobile App solutions chosen by Bouygues SA are available through the links below

iOs and Android Apps development for Lapeyre

iOs and Android Apps development for Lapeyre

Lapeyre, home design expert, accompanies you in all your projects for home wherever you are with the Lapeyre app!

To be successful in relation to all your home design projects:

– Our comprehensive 4 catalogues: Outdoor carpentry; Foundations and floors; Kitchens; Bathrooms and tiling. Lapeyre catalogues have been designed for inspiring, advising and putting forth trends and innovations tailored to the needs and budgets of each and any of us. 
– Current promotional offers: take full advantage of immediate discounts on your projects.

– The closest Lapeyre store to your location and you have direct access to the route, the opening hours and telephone numbers of each store to find our sales assistants who will accompany you throughout your project.

Lapeyre services aiming to simplify all your projects. We have developed and designed all our services with you in mind, for those who are looking for solutions tailored for your house improvements, who don’t necessarily have the know-how of tinkering or for those who need funding.

– Project data sheets: these explain and illustrate step-by-step the measures taken for the renovation or building. Stairs, closets, interior doors, windows… regardless of your site, see the corresponding sheet to be sure not to make a mistake before placing your order.

Video tips: will help you choose well and implement step by step the space layout and the installation of your Lapeyre products.
– Pro area: exclusively available for Pros with username and password on Lapeyre Pro website. Customised and dedicated area, it encompasses all the advantages reserved for professionals.

 

iOs and Android Apps development completed by Prestimedia for Lapeyre are accesible from the links below

Ecommerce mobile App for Metro Cash & Carry France

Ecommerce mobile App for Metro Cash & Carry France

Ecommerce mobile App for Metro Cash & Carry France

Thanks to Metro.fr Ecommerce mobile App, your wholesaler METRO is accessible wherever you go.

From anywhere you can place your orders for any of the 15,000 references of the METRO Equipment offer.

Search products using the search engine or scan the barcode, view the product’s details data sheets and order and just a few taps.

To check out the Ecommerce mobile App developed for Metro Cash & Carry France, please, use the links below.

Ecommerce mobile App for Metro Cash & Carry France

Ecommerce mobile App for Metro Cash & Carry France

 

iPad app development services: Tendances by Maisons du Monde

iPad app development services for Maison du Monde

 

You got style?
With over 5,000 products, Maisons du Monde has a unique offer of furniture and furnishings in a variety of styles: classic, contemporary, romantic, special …

Thanks to our iPad application, you have now more options to inspire you!

You may:

  • Play with the environments of our video wall
  • Discover our universe for indoor and outdoor
  • Find all our furniture and decoration objects

Of course, you can order your favourite products or find the nearest store.
There are 230 in France and in Europe!
Moreover, stay connected with Maisons du Monde by visiting our blog and staying in touch with our news on Facebook.

 

iPad app development services

Check out Prestimedia’s iPad app development services chosen by Maison du Monde